New Armstrong Vinyl/Resilient Display

Our new Armstrong Sheet Vinyl display features three lines: Traditional Resilient, for glue-down applications; CushionStep, which can be floated or glued-down and adds extra comfort underfoot; and StrataMax, Armstrong's latest line that can also be floated or glued-down but also adds a new dimension of durability. All these new products feature more realistic looking styles than ever. Look for tile and stone, wood and some non-patterned looks.

See these new products in our store or on Armstrong's website, www.armstrong.com.

Mohawk SmartStrand on Martha Stewart

Last week, Martha Stewart featured Mohawk SmartStrand on her show in her "Martha's Find" segment. Watch the segment here, where you can also sign up to receive a SmartStrand sample and a risk-free trial to the magazine.

SmartStrand is available in our store in hundreds of styles and colors. Click the SmartStrand tab to read other blog posts about SmartStrand including the sale we have going on now.

Customer Testimonial

We're going to try to start posting a customer testimonial once a month. If you'd like to add one, please email us at holtflooring@sbcglobal.net for details. Here's our first.

September 19, 2009

Dear folks at Holt’s

Thank you for the wood and tile floor, and bathroom remodeling assignments of our home. The results are absolutely amazing!

Your staff was so helpful in assisting us from wood flooring and tile choices to the final walk through of the house.

The crew doing the actual “deconstruction” and “reconstruction” were professional, courteous, on-time and talented. Donnie is a true artist at his craft!

We will continue to praise Holt’s fine service and recommend you to our friends and neighbors!

Again, our heart-felt thanks for a beautiful new-again home and a job well done.

Steve & Abby, Ada

Our thanks to Steve and Abby, who chose Mullican Woodcrest hardwood and Mohawk Risalto tile (pictured above in a stock photo).

New SmartStrand Color Wall makes it easy!

Our new SmartStrand with DuPont Sorona Color Wall makes it easy to choose your next carpet. Just pick your color, pick your style and pick your weight. It's all backed by great warranties including lifetime stain resistance.

During the Anniversary Sale everything in the Color Wall is on sale and comes with free 1/2" 6 lb. pad.

Check our our Facebook page for more on the Color Wall and become a fan, if you're not already!

Sept. - Nov. Special: Mohawk Anniversary Sale

Our annual Anniversary Sale starts September 14th and runs through November 15th. This year, Mohawk celebrates 131 years and our store is just 100 years behind at our 31st Anniversary.

These sales and events will be throughout the sale:

• Four new carpet styles exclusive for this sale featuring EverStrand, PermaStrand and Wear-Dated fibers at great pricing.
• Sale pricing on more than 35 hard surface products including wood, laminate and ceramic/porcelain tile.
• No Payment, Deferred Interest for 9 Months (0% interest if paid in 9 months)* on all products throughout the store.
• Free 1/2" 6 lb. Pad on all SmartStrand Sorona carpet styles.
• Free Mohawk FloorCare Essentials cleaning kit with your installed flooring purchase.
  

Plus, this extra sale event just for September 27th - October 31st.

• Free 1/2" lb. Pad on Mohawk carpet on over 80 styles in our Fashion Studio line, 50 styles in our SmartStrand Sorona line and the four new carpet styles available just for this sale.

For more information, watch for the Anniversary Sale ad on popular cable channels, in home magazines and on the web or just come into our store and ask a sales representative!

*Valid on purchases with your Mohawk ColorCenter credit card, with approved credit. No monthly payments are required, however purchase must be paid in full by the expiration of the promo (9 months) or deferred interest will apply. As of June 1, 2009, variable APR: 24.99% or $29.99% on accounts in default. Minimum finance charge is $2.00. Subject to approval by GE Money Bank.

Ricko the Rhino Sale rolls on...

We're continuing our Ricko the Rhino Sale by giving away free 1/2" 6 lb. pad on all SmartStrand Sorona carpets. Visit our showroom to view all the colors and feel a softness like no other. While you're here, check out "Rhino Central" where you can learn more about Ricko the Rhino.

Mohawk Industries has teamed with The Birmingham Zoo to put its SmartStrand® with DuPont™ Sorona® (SmartStrand) carpet to the mightiest of durability and stain resistance tests. On August 14, Mohawk installed SmartStrand triexta carpet in the indoor enclosure of The Birmingham Zoo’s only Eastern Black Rhinoceros, and will leave it there for two weeks.

“Ricko the Rhino” – not your typical 12-year-old! – is a bold opponent for the SmartStrand Challenge. Ricko will live as usual in his enclosure, eating, sleeping, rolling his ball around and doing things that just come naturally to a 2,800-pound rhinoceros. All on Mohawk’s SmartStrand carpet! To learn more and watch live, visit www.smartstrandchallenge.com .

Photographed is sales representative DiAnna Stovall with customers Colt and Larry Hutchings.

New Armstrong Hardwood Display

Looking for hardwood? Come by and see our new Armstrong Hardwood display. It's the latest display from Armstrong and we're the first in the area to have it. The display features all the latest hardwood products from Armstrong from traditional to rustic to contemporary. It includes Armstrong's latest rustic line, Rural Living, which is featured on our showroom floor. You can see all 10 colors and room scene views here. As an introductory special, Rural Living will be on sale for $4.59 per sq. foot, a dollar off its regular price.

Standing in front of the new display is DiAnna Stovall; Don Clark, our Adleta/Armstrong Rep; and Brad Holt.