Last week, Martha Stewart featured Mohawk SmartStrand on her show in her "Martha's Find" segment. Watch the segment here, where you can also sign up to receive a SmartStrand sample and a risk-free trial to the magazine.
Our new SmartStrand with DuPont Sorona Color Wall makes it easy to choose your next carpet. Just pick your color, pick your style and pick your weight. It's all backed by great warranties including lifetime stain resistance.
Our annual Anniversary Sale starts September 14th and runs through November 15th. This year, Mohawk celebrates 131 years and our store is just 100 years behind at our 31st Anniversary.
“Ricko the Rhino” – not your typical 12-year-old! – is a bold opponent for the SmartStrand Challenge. Ricko will live as usual in his enclosure, eating, sleeping, rolling his ball around and doing things that just come naturally to a 2,800-pound rhinoceros. All on Mohawk’s SmartStrand carpet! To learn more and watch live, visit www.smartstrandchallenge.com .
Photographed is sales representative DiAnna Stovall with customers Colt and Larry Hutchings.
“Ricko the Rhino” – not your typical 12-year-old! – is a bold opponent for the SmartStrand Challenge. Once the carpet has been installed, Ricko will live as usual in his enclosure, eating, sleeping, rolling his ball around and doing things that just come naturally to a 2,800-pound rhinoceros. All on Mohawk’s SmartStrand carpet!
Webcams will be strategically placed throughout the enclosure, including a night-vision webcam, to capture his life on the carpet.
“We feel so confident about the Mohawk SmartStrand carpet with triexta fiber that we wanted the public to be able to check in on the ultimate test anytime, day or night,” said David Duncan, Mohawk’s Vice President of Marketing. “This will be the perfect demonstration of its durability…if SmartStrand can stand up to this wildlife, it can certainly stand up to your wild life.”
Ricko the Rhino will be living in a brand new space designed by non-other than Chip Wade from “Designed To Sell” and “Curb Appeal.” Chip is well aware that Ricko can be more than a little destructive at times, but Chip claims he has a carpet that’s tough enough for even a rhino as aggressive as Ricko: Mohawk SmartStrand Carpet with DuPont Sorona renewably sourced polymer.
“Ricko the Rhino” has had an exciting summer getting ready for his internet debut. Leaving no stone unturned, he is now ready to invite everyone into his living space.
Beginning August 14th, the public is invited to check in on Ricko throughout the SmartStrand Challenge via its website: www.smartstrandchallenge.com. Watch Ricko as he romps and tromps around in his enclosure, giving SmartStrand carpet a run for its money.
