New SmartStrand Color Wall makes it easy!

Our new SmartStrand with DuPont Sorona Color Wall makes it easy to choose your next carpet. Just pick your color, pick your style and pick your weight. It's all backed by great warranties including lifetime stain resistance.

During the Anniversary Sale everything in the Color Wall is on sale and comes with free 1/2" 6 lb. pad.

Check our our Facebook page for more on the Color Wall and become a fan, if you're not already!

Sept. - Nov. Special: Mohawk Anniversary Sale

Our annual Anniversary Sale starts September 14th and runs through November 15th. This year, Mohawk celebrates 131 years and our store is just 100 years behind at our 31st Anniversary.

These sales and events will be throughout the sale:

• Four new carpet styles exclusive for this sale featuring EverStrand, PermaStrand and Wear-Dated fibers at great pricing.
• Sale pricing on more than 35 hard surface products including wood, laminate and ceramic/porcelain tile.
• No Payment, Deferred Interest for 9 Months (0% interest if paid in 9 months)* on all products throughout the store.
• Free 1/2" 6 lb. Pad on all SmartStrand Sorona carpet styles.
• Free Mohawk FloorCare Essentials cleaning kit with your installed flooring purchase.
  

Plus, this extra sale event just for September 27th - October 31st.

• Free 1/2" lb. Pad on Mohawk carpet on over 80 styles in our Fashion Studio line, 50 styles in our SmartStrand Sorona line and the four new carpet styles available just for this sale.

For more information, watch for the Anniversary Sale ad on popular cable channels, in home magazines and on the web or just come into our store and ask a sales representative!

*Valid on purchases with your Mohawk ColorCenter credit card, with approved credit. No monthly payments are required, however purchase must be paid in full by the expiration of the promo (9 months) or deferred interest will apply. As of June 1, 2009, variable APR: 24.99% or $29.99% on accounts in default. Minimum finance charge is $2.00. Subject to approval by GE Money Bank.

Ricko the Rhino Sale rolls on...

We're continuing our Ricko the Rhino Sale by giving away free 1/2" 6 lb. pad on all SmartStrand Sorona carpets. Visit our showroom to view all the colors and feel a softness like no other. While you're here, check out "Rhino Central" where you can learn more about Ricko the Rhino.

Mohawk Industries has teamed with The Birmingham Zoo to put its SmartStrand® with DuPont™ Sorona® (SmartStrand) carpet to the mightiest of durability and stain resistance tests. On August 14, Mohawk installed SmartStrand triexta carpet in the indoor enclosure of The Birmingham Zoo’s only Eastern Black Rhinoceros, and will leave it there for two weeks.

“Ricko the Rhino” – not your typical 12-year-old! – is a bold opponent for the SmartStrand Challenge. Ricko will live as usual in his enclosure, eating, sleeping, rolling his ball around and doing things that just come naturally to a 2,800-pound rhinoceros. All on Mohawk’s SmartStrand carpet! To learn more and watch live, visit www.smartstrandchallenge.com .

Photographed is sales representative DiAnna Stovall with customers Colt and Larry Hutchings.

New Armstrong Hardwood Display

Looking for hardwood? Come by and see our new Armstrong Hardwood display. It's the latest display from Armstrong and we're the first in the area to have it. The display features all the latest hardwood products from Armstrong from traditional to rustic to contemporary. It includes Armstrong's latest rustic line, Rural Living, which is featured on our showroom floor. You can see all 10 colors and room scene views here. As an introductory special, Rural Living will be on sale for $4.59 per sq. foot, a dollar off its regular price.

Standing in front of the new display is DiAnna Stovall; Don Clark, our Adleta/Armstrong Rep; and Brad Holt.

Ricko the Rhino gets a SmartStrand upgrade!

Mohawk Industries has teamed with The Birmingham Zoo to put its SmartStrand® with DuPont™ Sorona® (SmartStrand) carpet to the mightiest of durability and stain resistance tests. On August 14, Mohawk will install SmartStrand triexta carpet in the indoor enclosure of The Birmingham Zoo’s only Eastern Black Rhinoceros, leaving it there for two weeks.

“Ricko the Rhino” – not your typical 12-year-old! – is a bold opponent for the SmartStrand Challenge. Once the carpet has been installed, Ricko will live as usual in his enclosure, eating, sleeping, rolling his ball around and doing things that just come naturally to a 2,800-pound rhinoceros. All on Mohawk’s SmartStrand carpet!

Webcams will be strategically placed throughout the enclosure, including a night-vision webcam, to capture his life on the carpet.

“We feel so confident about the Mohawk SmartStrand carpet with triexta fiber that we wanted the public to be able to check in on the ultimate test anytime, day or night,” said David Duncan, Mohawk’s Vice President of Marketing. “This will be the perfect demonstration of its durability…if SmartStrand can stand up to this wildlife, it can certainly stand up to your wild life.”

Ricko the Rhino will be living in a brand new space designed by non-other than Chip Wade from “Designed To Sell” and “Curb Appeal.” Chip is well aware that Ricko can be more than a little destructive at times, but Chip claims he has a carpet that’s tough enough for even a rhino as aggressive as Ricko: Mohawk SmartStrand Carpet with DuPont Sorona renewably sourced polymer.

“Ricko the Rhino” has had an exciting summer getting ready for his internet debut. Leaving no stone unturned, he is now ready to invite everyone into his living space.

Beginning August 14th, the public is invited to check in on Ricko throughout the SmartStrand Challenge via its website: www.smartstrandchallenge.com. Watch Ricko as he romps and tromps around in his enclosure, giving SmartStrand carpet a run for its money.

July Special: Hardwood Sale

July Special: Free Pad on SmartStrand