Thursday, August 20, 2009

Ricko the Rhino Sale rolls on...

Thursday, August 20, 2009

We're continuing our Ricko the Rhino Sale by giving away free 1/2" 6 lb. pad on all SmartStrand Sorona carpets. Visit our showroom to view all the colors and feel a softness like no other. While you're here, check out "Rhino Central" where you can learn more about Ricko the Rhino.

Mohawk Industries has teamed with The Birmingham Zoo to put its SmartStrand® with DuPont™ Sorona® (SmartStrand) carpet to the mightiest of durability and stain resistance tests. On August 14, Mohawk installed SmartStrand triexta carpet in the indoor enclosure of The Birmingham Zoo’s only Eastern Black Rhinoceros, and will leave it there for two weeks.

“Ricko the Rhino” – not your typical 12-year-old! – is a bold opponent for the SmartStrand Challenge. Ricko will live as usual in his enclosure, eating, sleeping, rolling his ball around and doing things that just come naturally to a 2,800-pound rhinoceros. All on Mohawk’s SmartStrand carpet! To learn more and watch live, visit www.smartstrandchallenge.com .

Photographed is sales representative DiAnna Stovall with customers Colt and Larry Hutchings.

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